Pitchman Billy Mays on the set for an infomercial for Arm & Hammer Baking Soda. Born William Mays in McKees Rocks, Pa., on July 20, 1958, Mays developed his style demonstrating knives, mops and other "As Seen on TV" gadgets on Atlantic City's boardwalk. For years he worked as a hired gun on the state fair and home show circuits, attracting crowds with his booming voice and genial manner. (AP Photo/ St. Petersburg Times, Scott Keeler)
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