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Georgia's not-so-proud moments

<b>New Coke:</b> Why mess with a good thing? Why mess with the Real Thing? How can a world-class company have marketing go so horribly awry? Former Coke CEO Roberto Goizueta seems to be swallowing a bitter pill in this photo marking the doomed product's 1985 release.

New Coke: Why mess with a good thing? Why mess with the Real Thing? How can a world-class company have marketing go so horribly awry? Former Coke CEO Roberto Goizueta seems to be swallowing a bitter pill in this photo marking the doomed product's 1985 release. Associated Press

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